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Pillow Guide


Pillow Buying Guide

A good quality pillow is essential for a great night’s sleep. Ideally your pillow should have an even balance of both support and comfort, providing the optimum support for your head, neck, and shoulders. We currently spend up to 1/3 of our lives sleeping, so choosing the right pillow to sleep on is an extremely important decision.

Many industry experts emphasise that getting a good night’s sleep offers a whole host of benefits for our body, mind, and general well-being. If your pillow is the wrong height or isn’t supportive enough, the muscles in your neck, shoulders, and back are forced to compensate for this lack of support all night long. Over time, this can lead to long-term back, neck, or shoulder pain.

Differences in Pillow types

Duck or Goose Down

Down is a light and fluffy coating beneath the feathers of waterfowl that helps to protect them from elements. Most Down is found on the belly of Geese and Ducks, helping to keep the birds warm when they are exposed to water. Down itself is a three-dimensional cluster with thousands of tiny fibres but no quill. Down has an incredible ability to breathe - lifting away perspiration and eliminating the experience of clamminess, which can often occur with synthetics.

A Down pillow moulds and contours to your head and neck, creating a heavenly soft, luxurious, and healthy sleeping experience. Leaving you to wake up well-rested, rejuvenated, and ready to take on the day.


Feathers are two dimensional and have quills. They are a rigid plumage found on the outside of the waterfowl, and can range in sizes from 3cm to several inches. However, the smaller feathers are often used in other bedding products such as, feather beds, decorative Pillows, and various feather and down blends.

The unique properties of feather filling pillows will help with providing warmth and support for your neck, whilst simultaneously creating a luscious and firm place to rest your head whether you sleep on your side or your back.


Latex is a natural polymer derived from plants and trees. Latex pillows are natural, anti-bacterial, dust mite and mould resistant – perfect for a healthy yet comfortable night’s sleep! Latex pillows don’t give that ‘sinking in feeling’ that often comes with memory foam pillows. They also have better moisture and heat dissipation properties than memory foam.

These pillows provide excellent support making them good for the neck and shoulders whilst also offering relief for pressure - helping you to sleep deeply throughout the night, and feel fresh, healthy, and rejuvenated when you wake the next day.

Memory Foam

Used by NASA scientists, memory foam is made from a substance called viscoelastic, which is highly energy absorbent and soft. Memory foam moulds to the body in response to heat and pressure, helping to distribute body weight evenly. Once the pressure has been removed, the memory foam will then return to its original shape.

Memory foam pillows are very supportive, making them suitable for most sleepers.

Cool Gel Memory Foam

Cool Gel Memory Foam is an advanced version of standard Memory Foam. The Cool Gel component helps to disperse heat from the body and cool it down, allowing you to experience a more comfortable level of sleep.

Cool Gel Memory Foam pillows are highly recommended for hot sleepers, as they not only does it help to disperse body heat but they also provide great support and excellent pressure relief for a comfortable, healthy night’s sleep.



Bamboo charcoal is charcoal that has been made from Bamboo plants. Bamboo Charcoal is an organic, pesticide free, sustainable, and renewable resource that offers a whole host of amazing benefits. Due to Bamboo charcoal being so natural, it is hypoallergenic and anti-bacterial, as well as being terrific for sleepers who have skin allergies. This makes Bamboo charcoal pillows ideal for those looking to enjoy a healthy night’s sleep.

Bamboo pillows are organically made and provide excellent support to the head and the neck. What’s more, they are also super absorbent - great for sleepers who experience night sweats!

Duck or Goose Down
  • Soft, light and fluffy
  • Great support for the head and neck
  • Perfect for side sleepers
  • Hypoallergenic
  • Superb comfort and support
  • Extremely versatile- perfect for back, side or front sleepers
  • Hypoallergenic
  • Made from natural products
  • Great support for the neck and shoulders
  • Relieves pressure
  • Hypoallergenic
Memory Foam
  • Moulds and contours the head and neck providing excellent support
  • A little softer than Latex but still extremely comfortable
  • Hypoallergenic
Cool Gel Memory Foam
  • Disperse body temperature
  • Highly recommended for Hot Sleepers
  • Great support
  • Excellent pressure relief
  • Made from organic bamboo plants
  • Terrific for sleepers who experience allergies
  • Great support for head and neck
  • Super absorbent qualities


Which Pillow is best for me?

Pillows can have a huge impact on sleep quality, as well as how healthy our rest is. In fact, using the wrong pillow can lead to headaches, neck pain, shoulder and arm numbness, discomfort, and even sneezing and wheezing.

Pillows should not only be comfortable, but they should also to help keep your head ‘neutrally aligned’, meaning your head is sitting squarely on your shoulders without bending back too far or reaching too far forward.

For the optimum night’s sleep, many industry experts have emphasised the importance of choosing pillows based on your sleeping position.

Sleeping positionThe best Pillow for you
Back Sleepers You should choose a Pillow that is a medium support which is not too firm or too high, as you would want your neck to be supported by your head, at the same level as your upper spine.
Side Sleepers A firm Pillow which supports the neck and shoulders. The ideal pillow should be filled with both feather and down. A chamber Pillow would also be perfect for neck support, as it has a blend between support and softness.
Stomach Sleeper Choose a Pillow that is very thin or almost flat. You may not even need a Pillow for your head, but consider tucking one under your stomach to avoid potential lower back pain.

How do I know if my Pillow is too high?

For optimum support, your pillow should comfortably fill the gap between your neck and the back of your head without you needing to raise or lower your head.

How often should I update my Pillows?

Sleep experts have suggested replacing pillows every two years, but it really is up to you.

A major indicator of needing a new pillow is waking up feeling uncomfortable around the neck and shoulder, which could suggest that your pillow is no longer providing proper support. Other indicators include increased allergies, stains, and discolouration.

What are my options for a low allergen or hypo-allergenic Pillow?

The best pillows for allergy suffers are those made from latex, memory foam, down filling, and Bamboo charcoal. These types of pillows offer the greatest resistance to dust mites, mould, and bacteria which can often grow in pillows.

Care and maintenance for pillows

To keep your pillow in the best possible shape and condition, we highly recommend using pillow protectors and covers. This will help protect the pillow from any accidental stains and spills, ensuring that you get the healthiest possible night’s sleep.

In addition to this, the pillow itself should be aired frequently. Not only does this help remove body moisture absorbed during sleep, but it also helps to refresh the pillow and loft the liftings. When washing pillows, always double check the care instructions as some are ‘dry clean’ only.