Thread Count Guide
Defining thread count & breaking through the marketing lingo & tactics
A good night's sleep begins with great bedding. Unfortunately, identifying high-quality linen can be challenging with all the smoke and mirrors that comes with online marketing. Thread count has its own set of jargon that’s not always easy to understand. That’s why we’ve compiled this guide to help you make informed decisions about your bedding to gain the maximum benefit and achieve a better night’s sleep.